It all started with Bari, Javi, and their dope concept of depicting their HBCU as sweet as chocolate bar, through an innovative design and business. The Idea turned out to be wildly loved by their dear college home, Jackson State University, and spread quickly around campus and beyond. From there, Historically Fresh was born. A brand that shows how people of color have always been the focal point of style, music, and education. Through 90's themes and creative concepts Historically Fresh is a proactive brand that re-sparks that sense of pride and uniqueness.