"Collectively, we brought something special that would make the brand dope, forever." - Javi

During the Spring 2016 semester, I came to Jackson State University ambitious about wanting to start a new brand in Jackson to bring back the original feel of Black pride. During my first week, I met my business partner Bari. He told me he was an artist and loved drawing comics. We would later meet in the library to brainstorm ideas about an universal logo that would transcend all HBCU’s. He sketched  a block with the letters “HBCU” in it. I jumped and yelled “It’s a chocolate bar!”. Then, we added the colors, and it was gold!!! The following semester we unveiled the design on a grey t-shirt and the campus went crazy.

After the success of the Bite Outta Knowledge shirt on JSU's campus, we decided to create more designs under a new company, Historically Fresh.  Collectively, we brought something special that would make the brand dope, forever. We would have secret meetings in the library in a cut off section so none one would see the designs we just came up on the rolling white board. From there, we would brainstorm on how we can make this brand so original and FRESH, to the point that we can sway an entire generation to attend HBCU’s through clothing.

OUR TEAM
Javi | CEO 

Hometown: Chicago, Illinois

Major: Business Management

Fresh Facts: 

  • Still plays NBA Jam 99 on N64

  • Won 2nd place in Innovate Mississippi for turning dog waste into energy

  • Can rap entire College Dropout album

  • Is secretly in love with Anita Baker

 

  • Twitter - White Circle
  • Instagram - White Circle
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Bari | Head of Design

Hometown: Yola, Adamawa, Nigeria

Major: Physics

Fresh Facts: 

  • Plays soccer

  • Comic artist and writer

  • Injustice game fanatic

  • Instagram - White Circle
  • IMG_2932
Karmeen | COO

Hometown: East Saint Louis, Illinois

Major:  Computer Science

Fresh Facts:

  • Owns Synigence

  • Co-founded KSJ Alumni Scholarship Fund

  • Self-taught nail tech

  • Loves Sailor Moon and COD: BO2

  • Twitter - White Circle
  • Instagram - White Circle
  • IMG_2932
Jasmyne | Head of Management

Hometown: Saint Louis, Missouri

Major: Business Management

Fresh Facts:

  • Huge Lil Wayne fan

  • Advocates the need of HBCUs and black businesses

  • Loves ABC's Scandal 

  • Twitter - White Circle
  • Instagram - White Circle
  • IMG_2932
Lucchi | Co-Chair of Street Team

Hometown: East Memphis, Tennessee

Major: Civil Engineering

Fresh Facts:

  • Critically acclaimed Snapchat phenomenon (The black DJ Khaled)

  • Socialite & Party Promoter

  • Sheet Metal Worker's Union member

  • Loves Old School music and Ramen Noodles (in the pack)

  • Twitter - White Circle
  • Instagram - White Circle
  • IMG_2932
Tony | Co-Chair of Street Team

Hometown: Whitehaven, Memphis, Tennessee

Major: Criminal Justice

Fresh Facts: 

  • Model

  • Versatile Athlete

  • Loves making others smile

  • Sings in the shower 🙄

  • Enjoys playing video games

  • Instagram - White Circle
  • IMG_2932