During the Spring 2016 semester, I came to Jackson State University ambitious about wanting to start a new brand in Jackson to bring back the original feel of Black pride. During my first week, I met my business partner Bari. He told me he was an artist and loved drawing comics. We would later meet in the library to brainstorm ideas about an universal logo that would transcend all HBCU’s. He sketched  a block with the letters “HBCU” in it. I jumped and yelled “It’s a chocolate bar!”. Then, we added the colors, and it was gold!!! The following semester we unveiled the design on a grey t-shirt and the campus went crazy.

​

After the success of the Bite Outta Knowledge shirt on JSU's campus, we decided to create more designs under a new company, Historically Fresh.  Collectively, we brought something special that would make the brand dope, forever. We would have secret meetings in the library in a cut off section so none one would see the designs we just came up on the rolling white board. From there, we would brainstorm on how we can make this brand so original and FRESH, to the point that we can sway an entire generation to attend HBCU’s through clothing.